SUSU & CRA is a children's clothing brand infused with European sensibilities. Inspired by a little girl’s room in a quaint French village, the store was designed to evoke a lovely, delicate atmosphere. Though located within the indoor complex of Starfield, the boutique was created in a street-store format with a full facade, to give the impression of strolling through an outdoor alleyway, seamlessly aligning with the brand’s French romantic mood.

The store’s exterior expresses its identity through a French-style door and facade accented with classical moldings. A nude-toned ash wood was used to craft a warm yet timeless feel, while the open void-style show window enhances spatial transparency. On the left of show window, a vintage bench, tray, and wall lamp were styled to reflect the brand’s emotional aesthetic. On the right, delicate fabrics and dried flowers complete a soft, tender scene.

Inside, the space is grounded in a warm ivory tone that creates a calm ambiance. Wallpaper accents featuring childlike elements subtly introduce a French touch throughout the interior. A molded panel wall serves as a display zone for small objects and lookbook images, offering a natural expression of the brand’s aesthetic. At the front of the store, the counter and accessory displays are crafted from birch wood, highlighting its signature gentle texture and handcrafted detail. The left wall features a long shelf and built-in display unit, accented with charming wallpaper that brings out the brand’s playful and cheerful spirit.